Handholding

As the Indian economy grows, there would be increasing number of entrepreneurs who may like to explore the overseas market. However, one of the key challenges remains is to get the right advice and counselling, which would enable them to mitigate their risk of making a mistake in an unknown territory.

The presence of chambers of commerce, export councils, trade associations of various industries, international chambers, amongst others have a very well knitted network across the country. These bodies over the years have acted as a very congenial platform for interested participants who have been looking for domestic or overseas markets, alike.

“Handholding”, hence has been a part of their intrinsic role that these bodies play. Existing and potential exporters may approach these bodies for professional support and getting specific queries answered. This kind of interface and handholding exercise should be explored.