Export-Import Bank of India, in addition to financing has been actively supporting the widespread arts and crafts enterprises including grassroot enterprises in remote pockets of our diverse country, under the umbrella program termed "GRID" (Grassroots Initiatives for Development). Under this activity, the bank assist and empower artisans, master craftsmen, weavers, clusters, Self-Help Groups, NGOs, grassroots and micro enterprises through capacity building and enable their participation at trade fairs and exhibitions both in India and overseas. The Bank, through has been actively supporting artisans in their capacity-building programs (training in modern designs and production techniques), setting up common facility centres for promoting operational efficiency, delayering of the sales channel by harnessing e-commerce technology, offering marketing support, etc., that are aimed at achieving higher value addition in and widening the market reach (including affording access to international markets) for the products manufactured by grassroot enterprises; thereby enabling the survival of the rich heritage of Indian culture, besides affording higher sustainable living standards, for the grassroot artisans.
The Bank’s assistance has enabled financial empowerment, employment generation and promotion of entrepreneurship among individual artisans, thereby ensuring the survival of century old traditional handicraft and handloom products and sustenance of the traditional heritage of Indian crafts. Participating at renowned exhibitions, craftmela and tradefairs has enabled artisans to reach out to new customers, generate spot sales, build their brand and secure corporate as well as export orders. The Bank’s assistance has also enabled financial empowerment, employment generation and promotion of entrepreneurship among individual artisans primarily engaged in producing traditional handicraft and handloom products as well as put in an effort to preserve and revive the traditional heritage of Indian crafts. The Bank’s assistance under GRIDMAS has enabled financial empowerment, employment generation, livelihood enhancement and promotion of entrepreneurship among grassroot artisans, primarily engaged in producing traditional handicraft and handloom products that has ensured the revival and sustenance of the rich heritage of Indian crafts. The GRID/MAS initiatives of the Bank have together generated a significant positive impact on the livelihood of 35-40,000 artisans across the country.
In order to further strengthen our efforts in direction of fulfilling its objective to revive the traditional arts and crafts in India, Exim Bank launched an exhibition “Exim Bazaar”; an exclusive Exim Bank curated exhibition showcasing traditional & contemporary arts, crafts and textiles from across India. The Exim Bazaar is scheduled during 24-26 January 2020, at the Dutch Palace, Opposite Residency Club, Pune. The main objective of organizing an exclusive Exim Bank curated exhibition is to boost business prospects for many individual artisans as well as micro & grassroots enterprises. Additionally, the Bank can leverage on its corporate connections to provide a wider customer base to these participants. This exhibition is also expected to provide wider visibility and brand promotion for the bank and also encourage the artisans to market Bank’s efforts within the community. Participating at Exim Bazaar shall bring together thousands of direct customers and generate future sales leads. Furthermore, this will also help the artisans to understand consumer preferences & behavior, develop new contacts, expand their ability to reach out to new buyers, improve industry knowledge and discover latest trends all under a single platform.
Exim Bank, continuing this initiative, hosted various of editions of Exim Bazaar in Mumbai, Ahmedabad & Kolkata. This time the sixth edition, shall be held at the Dutch Palace in Pune. This three-day exhibition will showcase traditional and conventional art and craft products from all over India. Some of the artisans and weavers, who had participated in the exhibition, were national and state level awardees.
The ambit of products showcased in the three-day exhibition showcases a wide range of high quality handcrafted and authentic range of Leather Puppetry, Madhubani, Gond, Kangra Miniature, Pattachitra, Phad, Pichwai Painting and Miniature Paintings, crafts such as Bastar, Handmade cutlery, Coconut craft, Copper bells , Kutchi Pottery, Dhokra, Banana fibre, CHennapatna, Bidri metalware, Murals, Warli, Kauna, Silver Filigree, Crystal Jewellery, Dhonk craft, Kawad, Lacquerware, Sanjhi paper cutting painting, Terracota, Wooden hanging, Sabaii Grass Products, Honey and Amla, Jaipur Jewellery and handloom like Tussar silk, Ajarakh, kala cotton & wool, Applique , Bandhani,Patola, Rabari, Kasuti, Chanderi, Himroo, Paithani, ikkat saree, Phulkari, kroitia, Lehariya, Shibori, Benarasi, Chikankari, Jamdani, Carpets, Patchwork quilts and Kantha.